Rooted in BC, the history of “BC bud” goes back nearly a century. It’s a story of prohibition and draft dodging, horticulture and environment, tenacity and innovation, nature and adventure. BC Weed Co represents that history and the BC bud story like no one else. We worked with the BC Weed Co team to create an identity and design system for the BC Weed Co product line up including word marks, packaging design, posters and collateral and event merchandise.