Following the Summer Olympics in London, Nissan wanted to celebrate the success of one of their key sponsors, Usain Bolt. In recognition of his performance, two unique Gold GTR’s were produced to support a one-of-a-kind social campaign. The first car was presented to Mr. Bolt and the second was auctioned off for charity through an in-depth social media campaign and eBay auction. The second car sold for over $400,000 US and the campaign generated millions of impressions through media and the web.