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NISSAN XBOX KINNECT

Augmented Reality NY Autoshow

Nissan found itself in a very challenging position going into the New York Auto Show - they were pre-launching their new Nissan Pathfinder, but had no vehicle to show for it. Technology came to the rescue in the form of augmented reality. Together with xBox Kinect, we created a virtual experience that let users explore the vehicle inside and out.

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