Luum is a Commuter Benefits software platform that empowers organizations and employees to better manage the complexities of today’s commute. CoVid-19 has changed the world significantly, bringing wide ranging implications for employer’s commute programs. A campaign platform was created to help generate awareness and promote Luum to targeted decision makers. Knowledge, empathy and thought leadership formed the foundation of the campaign which included brand positioning and identity, content marketing strategy and creative, SEM, and targeted landing pages designed to drive leads to the sales team.